Business Development Representative is responsible for proactively generating new business, engaging existing customers to expand account revenue, and driving outbound sales activity across two product lines within a manufacturing environment. Must have manufacturing experience.
Position Title: Business Development Representative
Reports To: Sales Director
Location: Chicago Area
Position Purpose:
The Inside Sales Representative is responsible for proactively generating new business, engaging existing customers to expand account revenue, and driving outbound sales activity across two product lines within a manufacturing environment. This role focuses on identifying opportunities, building strong customer relationships, preparing quotes, and coordinating with production, engineering, management and customer service to ensure a seamless sales process. The ideal candidate is energetic, self-motivated, and comfortable making outbound calls to uncover new opportunities and grow revenue.
Key Responsibilities:
- Initiate outbound calls to prospective and existing customers with the goal of securing new orders, upselling existing accounts, and reactivating dormant accounts.
- Qualify leads from marketing campaigns, trade shows, referrals, and online inquiries.
- Maintain ownership of the customer relationship from first contact through initial order, ensuring a high-quality handoff to ongoing customer support.
- Provide accurate and timely quotes, product recommendations, and account support.
- Follow call plans and sales cadences to ensure consistent outreach and follow-up.
- Record all call activity, contact information, and opportunity updates in CRM.
- Collaborate closely with sales management, customer service and operations to ensure alignment on messaging, pricing, and customer service standards.
- Respond to inbound customer calls and emails regarding product availability, pricing, order status, and general inquiries.
- Participate in regular sales meetings, pipeline reviews, and ongoing training.
Additional Responsibilities
- Perform other duties as assigned; responsibilities may be modified or expanded as business needs evolve, and this job description is not intended to be an exhaustive list.
Success Metrics:
- Outbound call volume and connect rate
- Number of new accounts opened or reactivated
- Sales revenue generated from outbound activity
- Conversion rate of leads to opportunities
- Customer satisfaction (CSAT) scores for interactions
- CRM accuracy and data hygiene
Required Skills & Competencies:
- Bachelor’s degree from accredited university
- 5-10 years in inside sales, telemarketing, or lead generation
- Strong verbal communication and phone presence
- Sales-minded with excellent persuasion and negotiation skills
- High attention to detail and ability to manage multiple tasks
- Proficiency in CRM tools (e.g., HubSpot) and MS Office Suite
- Ability to work independently and stay self-motivated
- Comfortable working in a metrics-driven, performance-focused environment
- Prior experience in B2B sales or working in a manufacturing/distribution environment, a plus